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Almos corporate identity

A russian diamond retailer that emphasizes lifestyle elegance approached us with a need for a consistent corporate identity.

The process

Facet by facet

discovery

History and cultural roots have established ALMOS as a credible industry leader. As a decades-old family business, their visual rebranding would need to focus on consistency, currency and tradition.

approach

  • Redesign the logo with history in mind
  • Memorable interior design of stores
  • Casting a model as the face of ALMOS
  • Booth design to show authority
  • Mobile ecommerce app interface
  • Art direction and website interface design

effect

We successfully associated the business strengths of ALMOS with a clean and aristocratic style. A complete branding system, including a corporate typeface and store interiors, supported this new unifying essence of the precious family masterpiece.


color palette

We chose cold, aristocratic but trustworthy colors


new corporate typography

A modern fashion-inspired choice with traditional influences


Redesigned logo

A mark that emphasizes deluxe fine jewelry


Stationary design

Individuality of each piece adds to the collective value


Store grand opening, Moscow 2012

Opening the flagship store proved to be
a novel way to introduce the rebranded company


Junwex Moscow 2013

Projecting confidence at the most important
jewelry exhibition in Russia


Website art direction

We created a beautiful multipurpose corporate portal


Mobile app interface

We further refined the ecommerce experience for the mobile user


Catalogue

All attention is directed to the jewelry pieces in a clean layout


Accessories

Small but thoughtful gifts for trade show and store patrons


Print





Web




Mobile




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