DTC is a major industry exemplar that had no unified corporate style. Their clients are diamond wholesalers who rely on DTC for leadership, exceptional service, and high quality gems. The old flash website couldn’t offer a good mobile experience, didn’t clearly present important information, and lacked integration with an inventory back end.
Starting with an improved logo, we carried the unified corporate style across all stationery and marketing materials. The website, a central part of the project, further reinforced DTC’s redesigned identity. We overcame the challenge of linking an inventory system to the new website with an interface that loads quickly, while remaining cross browser and cross device capable. Launch website