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Rebranding DTC (Diamond Trading Company)

DTC is a leading diamond manufacturer with over two decades of experience. The company carries the most extensive inventory, from 0.20 to 20 carat diamonds in all shapes and sizes.

The process

Facet by facet

discovery

DTC is a major industry exemplar that had no unified corporate style. Their clients are diamond wholesalers who rely on DTC for leadership, exceptional service, and high quality gems. The old flash website couldn’t offer a good mobile experience, didn’t clearly present important information, and lacked integration with an inventory back end.

approach

  • Strengthen the logo, utilizing established motifs
  • Stationery and marketing must radiate elegance
  • Clear messaging for print ads
  • Functional and user-friendly website
  • Brand new mobile web application
  • Booth design to allow for ease of setup

effect

Starting with an improved logo, we carried the unified corporate style across all stationery and marketing materials. The website, a central part of the project, further reinforced DTC’s redesigned identity. We overcame the challenge of linking an inventory system to the new website with an interface that loads quickly, while remaining cross browser and cross device capable. Launch website


color palette

The beauty, strength and formality of diamonds
are reflected through a range of hues


New corporate typography

The new typeface has a likeness of a precision cut


Redesigned logo

It is about diamonds after all


Website design and development

A seamlessly integrated inventory system
is the real treasure behind the corporate showcase


Business cards

The idea of a keepsake makes these cards
functional and valuable


Letterhead

Orderly and elegant design


Envelope

We made sure such a letter would be a pleasure to receive


Magazine advertising

Strong photography balanced by concise messages


JCK Show, booth design 2013

Jewelry industry’s premiere Las Vegas event


Mobile UI design

An online store tailored to the mobile customer


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