Today, everything including commerce, trading and payment is handled on mobile. That being the case, mobile apps have proved to be the very future of computing. Developing a mobile app and promoting it among your users is hence extremely beneficial to further your business.
The smartphone is the number one means of communication. People spend more time with their smartphone than with their partner, family or relatives. Facebook, Twitter, WhatsApp, Angry Birds, Candy Crush: smartphone screens are used more often than any other medium. This means mobile apps should be an integral part of your communication strategy. Native apps are especially developed for smartphones and therefore function much better than a mobile website, no matter how responsive.
Once your customers have installed your app on their smartphones, you will be able to increase their loyalty. How? By sending push messages, offering promotions or letting customers take part in a savings scheme through a digital customer card on their smartphones. An app also offers countless possibilities to engage customers or fans.
An app offers an additional sales channel. You can present products and sell them directly from the app. Do you have an online store? If you link it to an app, users will always be presented with an up-to-date product offering. Restaurants and hotels offer their guests apps that allow them to conveniently book a table or room. If you send users a push message with promotions or this week’s menu, guests tend to book more quickly.
Companies that remain hesitant to invest in developing native mobile apps should alternatively consider creating mobile-friendly websites, which generally require less resources to implement. The whole idea is to engage mobile users and give them a good user experience while visiting your website or app, thereby encouraging them to become your customers.