If you are looking to gain new customers – and therefore more clients – then you will need to look closely at whether or not your website is offering your potential customers and clients what they want. After all, conversion of sales is not something that automatically happens as soon as someone clicks on your website. You need to be able to grab their attention with a brilliant first impression, and that is why your website is the key to attracting new customers.
For a start, you will need to make sure that you can engage the trust of your browsers. Without that credibility, why on earth should they trust you? This is especially important for jewellery businesses. Who is going to buy diamonds from a company that they have no connection with? You will need to ensure that all of your text, and your graphic design, makes you appear as trustworthy as possible, otherwise you are going to lose sales. Corporate branding is something that so many companies in Vancouver have lost, because they just simply ignore the needs of the user.
On the other hand, you should make sure that your website is easy to navigate and user friendly. There is nothing more frustrating that a brand that is not mobile optimised, or does not appear in a search engine. That is where your web development team will need to step up, and ensure that your SEO gives you an organic search rating. If this all sounds crazy to you, then you should probably take a look at Fancy Colors. They specialise in web design for the diamond and jewellery business, which means that they know exactly what your clients are looking for.
Instead of your website being a liability, turn it into an asset.