Jewelry exhibitions can be tough things to attend. There will be tens, if not hundreds of different people, designers, and companies out there, all vying for the attention of the masses – and unless you are working hard to make yourself different and stand out, you are going to disappear in the diamonds industry. Here are our three top tips for standing out at a jewelry and diamond exhibition:
Make sure your stand is eye catching.
The jewelry industry is all about what you can see, and that is why you need to ensure that your stand is decorative, beautiful, and attractive to a wandering eye. If your stand looks a little worse for wear, and there are cracks and tears in the fabric, then you need to update it all to ensure that you are not attracting people’s attention for the wrong reasons!
Smile smile smile!
Nothing is more welcoming than a smile, and you want people to feel welcome at your stand. There will undoubtedly be people at the jewelry exhibition that will look very unwelcoming and snooty, and you want to make sure that no one tars you with the same brush. If in doubt, smile – no one can resist a good smile!
Prove it with what you wear.
One of the biggest mistakes that people make at diamond exhibitions is that they do not bother to wear any jewelry or diamonds themselves! Why should anyone take you and your diamonds seriously if you do not love them enough to wear them? A jewelry show is the place to wear those pieces that you love, so that you can prove that what you are selling is fun and beautiful to wear . . . because you are wearing them yourself.
You should now be able to look forward to your next diamond exhibition with a huge smile on your face, because you know how to ensure that you stand out from the crowd.