IDEX magazine was falling behind the times with its design and visual style. To stay current and desirable, both the covers and editorial content had to be redesigned. The challenge was to make a highly recognized publication more valuable to its readers.
The most notable achievement came to be the consistent and unified visual language. Improved navigation now allows the reader to always know which article they are currently on. The other user group, advertisers, also reaped the benefit of improved coordination between ads and content.